Press
08/30/10
Hybrid Devices-The Memory Market's New High Value Product Category
What are Hybrid Devices and why will it move the semiconductor industry forward?
This report outlines the market opportunities, market and financial drivers, financial opportunities, near-term technology enablers required for introduction, and technology hurdles and market challenges for advanced Hybrid Devices.
Hybrid Devices Promises High Impact on Consumer Electronics
How can key technology events be evaluated to predict Consumer Electronics Trends?
This report examines steps to acceptance and success of a consumer product. Hybrid Devices can have a significant revenue growth impact for new memory products for Consumer Electronics. Hybrid Devices with their inherent flexibility promise to significantly alter the architecture of Consumer devices, shift BOM (Bill of Material) costs to variable purchase plug-in Hybrid Devices, enhance competitive differentiation, and provide for early adoption of new memory technologies.
Conventional Memory and the Impact of Hybrid Devices
How does memory technology adapt to enable the rapidly evolving consumer mobile market?
Hybrid Devices provides numerous advantages to OEMs as well as to memory manufacturers. By using HD versus conventional discrete memory in a design, the risk of adoption of any new memory type would be reduced. Early confirmation of acceptability reduces investment risk, and the period required to become a mainstream product. Multiple packaging options allow greater flexibility in feature sets, and in the mix of volatile and non-volatile memory solutions.Market acceptance of HD concepts in the Consumer segment demonstrates the current state of the art and confirms the attributes of flexibility and lower manufacturing costs. Market acceptance of HD concepts in the Consumer segment demonstrates the current state of the art and confirms the attributes of flexibility and lower manufacturing costs.
The Impact of Hybrid Devices on the ASSP Market
Why are Hybrid Device concepts impacting the ASSP Market?
In the next decade, as designs cross the 30nm lithography boundary and approach 12nm, Hybrid Devices that incorporate standard memory, new memory, logic, processors, and analog on a single fabrication process will again transform the platform IC market and many types of Hybrid Devices will displace current ASSP devices as a preferred choice for custom platform IC products.
Four Generations of Hybrid Devices Enable Now and Future Smartphone Market
How can each of the four generations of HD enhance the features of the Smartphone?
Hybrid Devices will accelerate the shift in Smartphone system architecture by moving BOM costs from the core phone to the accessory Hybrid Devices. This will accomplish the rapid transition to a Cognitive Radio Smartphone that will use the wireless spectrum more efficiently. HD will enable vendors to add functionality without incurring additional base handset costs.
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05/08/10
Details of additional reports will be made available as reports are competed.
Click below for a partial list of scheduled additional reports.
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05/08/10
Additional Scheduled Reports
Details of additional reports will be made available as reports are competed.
Click below for a partial list of scheduled additional reports.
3D IC Technology and Hybrid Devices
This report presents and analyzes what is shipping in terms of products by various suppliers. TSV (through-silicon-via) is critical to 3D ICs.
Unique Opportunities Provided to Consumer Products by HD
Implementing HD provides the ability to add accessories quickly. HD uses packaging to make logic/memory/RF into a single device. HD gives opportunities for system level cost savings. Hybrid Devices change the perception of the value of memory vs logic in consumer devices through the flexibility it provides.
HD as the Killer App for 3D IC
Hybrid Devices will provide the applications for 3D ICs. How IP Licensing Changes with Hybrid Device IP issues are important as the structure of the design market evolves.
Review of Current Hybrid Device Suppliers
This report concentrates on what is available now, who is shipping product now and what memories are competing for future markets
Tablet, eBook, Netbook, Notebook Applications Impacted by Hybrid Devices
This report offers analysis of portable computing in the era of HD as it advances through the four stages of Hybrid Devices.
The New Memory Technologies
This report looks at the technology and applications including Ramtron's FeRAM, Everspin's MRAM, Phase Change RAM from Samsung and Numonyx, and other technologies. This report covers the new Memory technology shipping in products today and the future Hybrid Device products and memory technologies.
Our Latest Articles
08/30/10
The memory market is once again attempting to fund impending crucial large capital investments in a mature market burdened by commodity pricing. Opportunities for memory products have been characterized as very competitive markets of very great size, but typically with profit margins that tend to rise and fall according to market conditions.
While this cycle is generally regarded as an economic driver for the semiconductor industry as a whole, the model is more closely associated with the memory market due to the increased amplitudes of the cycles. With limited opportunities to differentiate memory products, commodity pricing is now an unchanging market characteristic. With the historic trend toward a single standard product that supports the widest number of applications, these market characteristics have become accepted as the signature model of memory production.
Even though current supply/demand trends are temporarily favorable to the memory manufacturers, the question to ask is whether this trend toward feast or famine can be changed for companies that shift their product strategies toward Hybrid Devices. We believe that Hybrid Devices can provide such products and enable significant new revenue streams while generating higher profits for memory suppliers.
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05/11/10
There are geographic regions of the world that are expected to adopt what is currently called the smartphone at a greater rate than any consumer product to date. The interesting fact is that the adoption is so high not because of the phone's features, but because of its applications. As Google said when it introduced the Android platform in November 2007, the announcement was regarding "...the Open Handset Alliance and Android...more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, we hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can't imagine today."
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